This is a campaign of ideas in non-approved. But I'll put here, especially by Leandro initiative in proposing this action to the client. Every year we see several awareness campaigns for women, but hardly specific materials are conveyed to the male audience. Do not know if it will take, but it's about time companies worry about the health of men as well.
Attendance: Leandro Rogado Aquino Copywriter: L team, NE
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